The Program
Increasing Diversity in the Wine Industry.
Founded in 2020 by TJ and Hadley Douglas, The Urban Grape Wine Studies Award for Students of Color uses the three-pronged approach of education, work experience, and mentorship to break down barriers to the beverage industry, to create opportunities for career advancement, and to prepare BIPOC students for long and prosperous careers in the wine industry.
The goal of the program is to create career-focused opportunities for its participants to grow generational wealth while increasing diversity in the wine industry.
One dollar of every bottle sold goes to support our program recipients. As part of the team that makes PWC's wines, current interns pave the way for future cohorts to join them in the industry.
Doing Good by Drinking Well
$1 of each bottle sold supports our deeper purpose of changing the wine industry one vintage at a time.