What does it mean to Drink Progressively?

We developed the Progressive Scale, a unique way of thinking about wine by its body, rather than varietal or region, as a way to help you pick the perfect wine for your palate.

  • Lightest-bodied wines with a mouthfeel similar to skim milk

  • Cool climate wines with high acidity

  • Slightly warmer climates and riper grapes lead to more body

  • Techniques like neutral barrels and lees contact add body

  • Medium-bodied wines with a mouthfeel similar to whole milk

  • Warmer growing regions and riper grapes add to the wine's body

  • Creamier wines with balanced acidity and body

  • New World juiciness overtakes Old World restraint

  • Sunshine, ripe grapes and oak aging create full-bodied wines

  • Fullest-bodied wines with a mouthfeel similar to heavy cream

  • Green

    Sauvignon Blanc often tastes “green” to people because of the presence of pyrazine, a naturally occurring chemical compound that is also found in bell and jalapeno peppers. That is also why some people say that SB has grassy or herbal notes. What really matters is that PWC’s Sauvignon Blanc tastes great, so if you like lighter-bodied white wines reach for the green label!

  • Pink

    If you’ve ever felt the need to “Drink Pink” then you know why PWC’s rosé features a distinctive pink color on the label. Rosé is just red wine that hasn’t spent much time on the grape skins, so there is less transfer of color. Think Easter eggs and tie-die and you've got the general theory behind making pink wine out of red-skinned grapes!

  • Ruby

    With classic flavors of cherry and raspberry it’s easy to understand why Pinot Noir might conjure up images of rubies in your mind, hence our easy to remember label color. We love PWC’s Pinot Noir because it’s just so classically flavored with a wonderful lighter body style. Learn to recognize this wine and you’ll be able to pick out Pinot Noir from anywhere around the world!



Why use The Progressive Scale?

In all our years of thinking about and selling wine, we’ve always believed one thing: it’s simply unfair to consumers to group wines together by varietal (the grape name) or region (where it is grown). Thinking about wine by its body - and learning about what your unique palate likes - makes it much easier to access the vast world of wine, both as a novice and an expert. So start with what you like and learn from there! No memorization needed to succeed. 

What's with the Milk Analogy?

If you’ve never tried wine and we start throwing out fancy wine terms, what’s going to happen? You’re going to feel intimidated and walk away from the whole experience. So let’s start with what most of us already know - milk. Skim milk, whole milk, heavy cream refer to the body of the wine as it increases. Lemonade and hot chocolate refers to the difference between light-bodied, high acid wines and full-bodied, creamier styled wines. Now you’ve got a place to start with beverages you already recognize. Easier, right? 

Why Use Colors to Help Explain Your Wine?

Ok, we gotta give it to Yellow Tail on this one. It was pretty smart to use a distinct color to help you recognize which wine you like. But they never explained WHY they used those colors. So we’re taking a good idea and pushing it one step further. And, um, we’re also putting better quality wine in the bottle because life is too short to drink anything but great wine. 

I Only See Light-bodied Wines for Sale. Why is That?

Rome wasn’t built in a day and neither will our wine company! Fuller-bodied wines take longer to produce because they often need help to reach their full weight potential. Winemakers use techniques like longer maceration (the length of time the juice touches the skins) and oak barrel aging to help boost a wine’s body. These techniques are great and make awesome wine! But they take time and money. So keep buying what we’ve got, spread the word to your friends, buy some merch…and we’ll get those full bodied wines to you just as soon as we can.

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