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Progressive Wine Co.

Drink Progressively: The Book

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From White to Red, Light to Full-bodied, A Bold New Way to Pair Wine with Food!

Written by Urban Grape Founders, TJ and Hadley Douglas, Drink Progressively is a best-selling wine education and food pairing book that has revolutionized the way people think about, buy, and enjoy wine.

In twenty sections, Drink Progressively lays out our proprietary Progressive Scale, a system of organizing wine by its body instead of varietal or region. Each section includes typicalities, suggested bottles to try, and food pairings - including recipes from renowned chef Gabriel Frasca and the Douglas' home kitchen.

This book is appropriate for both wine novices and wine experts who want to reinvigorate the way they consider their wine buying and pairing. 

Some Quick Info About

PWC's Core Tenents

PWC is not made from bulk juice.

No leftover juice or "shiner bottles here - you deserve to know where your wine comes from! We've been working with this wine since it was grapes on a vine! We're choosing to work with growers like Juan Gamino, a first generation Mexican-America grower in the Russian River Valley of Sonoma. Over time, we expect our entire grape portfolio to be as intentional as our wine.

PWC is a new way to think about wine.

Learning about wine is intimidating. To make it easier, we developed the Progressive Scale - a way of categorizing wine by its body in stead of varietal or region. Our first vintage will feature lighter bodied wines, and the 2022 and 2023 vintage releases will build to more medium and full bodied styles.

PWC pays it forward.

$1 of every bottle or piece of merchandise sold goes to support learning opportunities for the Urban Grape Wine Studies Award for Students of Color participants. When you support PWC, you're not just buying wine to enjoy, you're also supporting equity and inclusion in the wine industry. Learn more about our program! Learn about our Program!

PWC is a vehicle for industry learning.

For ten weeks each year, the current cohort of Urban Grape Wine Studies Award for Students of Color interns will work a full harvest season in Sonoma to learn the ins and outs of winemaking. They will assist our winemaking team in all aspects of making PWC. The sales from their wine will allow the next season's interns to have the same experience. Each vintage is named after the cohort that helped to make it. And this is how we change the wine world - one vintage at a time!

At PWC, everyone is a wine drinker.

Progressive Wine Company is for EVERYONE. Let's face it, the wine world doesn't need another brand. What it needs is a new way to think about wine.This is the only way we'll encourage future generations to stay connected with the industry. PWC is here to build a bigger table - and set a wine glass at each place setting.

Show the world that you’re progressing your palate!

Purchasing our PWC merch not only helps us spread the word about our mission, it also provides necessary funding so we can grow our portfolio with each vintage. More wine means more opportunities for our Wine Studies Interns! 

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